Google Ads or Facebook Ads, which is best?
It's a question that gets asked often, and there are some serious benefits to both.
Facebook Ads are great for making you visible, letting people you know that you are there. If no-one knows who you are they can be a great way of getting your services or brand out to the world.
Using that pattern interrupt based marketing can be a great way of targeting the right kind of people who you would like to do business with.
Plus, we've all had those moments where you have mentioned a certain thing, and the next thing you know is that you have five businesses, all up in your facebook feed, offering the service that you were just talking about.
Oh how we laughed, and so did Siri, and Alexa....
Google Ads on the other hand can be further along the way than someone who enquires on Facebook.
Think about the process for a minute. When you search for something on Google, you are actively looking for that thing. You've typed in the search term, clicked on the site and then submitted your details.
That's a way higher intent and it's why the cost per lead tends to be more expensive than Facebook.
Which is why knowing your numbers is super important when you are advertising on these platforms.
If you would like to have a strategy call to see where we can help, then me via the contact page and let's get something booked into the diary.